by Aaron Kesler | Mar 7, 2022 | Discovery, Product Management Process
So to me, Assumption Mapping and How Might We are somewhat adjacent steps. I’ll be the first to admit the image I have above that looks like each of these is a step in a trip is perhaps not the best way to represent the process of product management visually. As...
by Aaron Kesler | Feb 28, 2022 | Discovery, Product Management Process
At this point, we’ve interviewed some customers, created some personas, and turned jobs to be done into customer journey maps. At this point, we probably have made quite a few assumptions about either what the customer will find to be valuable, what the customer will...
by Aaron Kesler | Feb 21, 2022 | Discovery, Product Management Process
At this point in our product management discovery process, we’ve done some customer interviews, collected pain points, and crafted some rudimentary personas. We’re making a lot of progress! We should now have an idea of what problems customers are having and...
by Aaron Kesler | Feb 7, 2022 | Discovery, Product Management Process
At this point, we’ve discovered a few problems, formed our trios, come up with our hypotheses, and recently interviewed a bunch of customers (or potential customers). Now we understand some of these customers, what their pain points are, and have possibly started to...
by Aaron Kesler | Jan 31, 2022 | Discovery, Product Management Process
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
by Aaron Kesler | Jan 24, 2022 | Discovery, Product Management Process
When is the right time to form a hypothesis? At this point we’ve discovered some problems and broken into our product trios. The next step is for us to form a hypothesis about what we want to further discover. Now, a lot of people would call this a vision. I don’t...
Recent Comments