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Validation 1: Impact & feasibility and the true meaning of MVP (minimum valuable product)

Validation 1: Impact & feasibility and the true meaning of MVP (minimum valuable product)

by kesler | Mar 21, 2022 | Product Management Process, Validation

Before I dive into the crux of this article, I want to be clear about this new phase in the product management process: we’re going to be jumping around more than usual here. Validation could also be called rapid experimentation. The goal of Validation is to...
Discovery 8: How Might We Solve a Problem With the Worst Possible Idea

Discovery 8: How Might We Solve a Problem With the Worst Possible Idea

by kesler | Mar 7, 2022 | Discovery, Product Management Process

So to me, Assumption Mapping and How Might We are somewhat adjacent steps. I’ll be the first to admit the image I have above that looks like each of these is a step in a trip is perhaps not the best way to represent the process of product management visually. As...
Discovery 7: Assumption Mapping at the Gates of Hell

Discovery 7: Assumption Mapping at the Gates of Hell

by kesler | Feb 28, 2022 | Discovery, Product Management Process

At this point, we’ve interviewed some customers, created some personas, and turned jobs to be done into customer journey maps. At this point, we probably have made quite a few assumptions about either what the customer will find to be valuable, what the customer will...
Discovery 6: Jobs to be done along the customer journey map

Discovery 6: Jobs to be done along the customer journey map

by kesler | Feb 21, 2022 | Discovery, Product Management Process

At this point in our product management discovery process, we’ve done some customer interviews, collected pain points, and crafted some rudimentary personas. We’re making a lot of progress! We should now have an idea of what problems customers are having and...
Discovery 5: Capture these 5 traits to create the most useful and simplest user persona

Discovery 5: Capture these 5 traits to create the most useful and simplest user persona

by kesler | Feb 7, 2022 | Discovery, Product Management Process

At this point, we’ve discovered a few problems, formed our trios, come up with our hypotheses, and recently interviewed a bunch of customers (or potential customers). Now we understand some of these customers, what their pain points are, and have possibly started to...
Discovery 4: Utilize a hypothesis to effectively interview your customer

Discovery 4: Utilize a hypothesis to effectively interview your customer

by kesler | Jan 31, 2022 | Discovery, Product Management Process

So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
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Recent Posts

  • Validation 1: Impact & feasibility and the true meaning of MVP (minimum valuable product)
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea
  • Discovery 7: Assumption Mapping at the Gates of Hell
  • Discovery 6: Jobs to be done along the customer journey map
  • 4 Tips to hit the ground running in your new product management job

Recent Comments

  • Validation 1: Impact & feasibility and the true meaning of MVP (minimum valuable product) | Kesler.io on Discovery 8: How Might We Solve a Problem With the Worst Possible Idea
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea | Kesler.io on The main excuse I hear for why companies don’t do customer discovery & research
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea | Kesler.io on Discovery 7: Assumption Mapping at the Gates of Hell
  • Discovery 7: Assumption Mapping at the Gates of Hell | Kesler.io on Discovery 2: The Product Trio. Unleash the strengths of product management, engineering and design
  • 4 Tips to hit the ground running in your new product management job | Kesler.io on Discovery Step 1: Struggling to find customer problems? Never stop being curious

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