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Discovery 7: Assumption Mapping at the Gates of Hell

Discovery 7: Assumption Mapping at the Gates of Hell

by Aaron Kesler | Feb 28, 2022 | Discovery, Product Management Process

At this point, we’ve interviewed some customers, created some personas, and turned jobs to be done into customer journey maps. At this point, we probably have made quite a few assumptions about either what the customer will find to be valuable, what the customer will...
Discovery 6: Jobs to be done along the customer journey map

Discovery 6: Jobs to be done along the customer journey map

by Aaron Kesler | Feb 21, 2022 | Discovery, Product Management Process

At this point in our product management discovery process, we’ve done some customer interviews, collected pain points, and crafted some rudimentary personas. We’re making a lot of progress! We should now have an idea of what problems customers are having and...
4 Tips to hit the ground running in your new product management job

4 Tips to hit the ground running in your new product management job

by Aaron Kesler | Feb 14, 2022 | New Product Manager

Seeing as we just reached our first milestone in the discovery series, I thought I’d take a second and say congratulations! Congratulations on both the new gig and congratulations on reaching your first milestone in discovery, if you’ve been following...
Discovery 5: Capture these 5 traits to create the most useful and simplest user persona

Discovery 5: Capture these 5 traits to create the most useful and simplest user persona

by Aaron Kesler | Feb 7, 2022 | Discovery, Product Management Process

At this point, we’ve discovered a few problems, formed our trios, come up with our hypotheses, and recently interviewed a bunch of customers (or potential customers). Now we understand some of these customers, what their pain points are, and have possibly started to...

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  • The Power of Prototyping: Why Wireframing, Customer Testing, and Mockups are Critical to Product Development

Recent Comments

  • Validation 1: Impact & feasibility and the true meaning of MVP (minimum valuable product) | Kesler.io on Discovery 8: How Might We Solve a Problem With the Worst Possible Idea
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea | Kesler.io on The main excuse I hear for why companies don’t do customer discovery & research
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea | Kesler.io on Discovery 7: Assumption Mapping at the Gates of Hell
  • Discovery 7: Assumption Mapping at the Gates of Hell | Kesler.io on Discovery 2: The Product Trio. Unleash the strengths of product management, engineering and design
  • 4 Tips to hit the ground running in your new product management job | Kesler.io on Discovery Step 1: Struggling to find customer problems? Never stop being curious

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