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Discovery 4: Utilize a hypothesis to effectively interview your customer

Discovery 4: Utilize a hypothesis to effectively interview your customer

by kesler | Jan 31, 2022 | Discovery, Product Management Process

So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
Discovery 3: Why product managers need a hypothesis before exploring customer problems

Discovery 3: Why product managers need a hypothesis before exploring customer problems

by kesler | Jan 24, 2022 | Discovery, Product Management Process

When is the right time to form a hypothesis? At this point we’ve discovered some problems and broken into our product trios. The next step is for us to form a hypothesis about what we want to further discover. Now, a lot of people would call this a vision. I don’t...
Discovery 2: The Product Trio. Unleash the strengths of product management, engineering and design

Discovery 2: The Product Trio. Unleash the strengths of product management, engineering and design

by kesler | Jan 17, 2022 | Discovery, New Product Manager, Product Management Process

When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. I’ve seen many companies with a variation of either the product manager and product designer, the product manager and engineer, or in very few cases (luckily) the...
Books You Must Read As A Product Manager From Entry to Executive

Books You Must Read As A Product Manager From Entry to Executive

by kesler | Jan 16, 2022 | Book Recommendations, Mentorship, New Product Manager

If you’re trying to break into Product Management start here: Inspired by Marty Cagan Why: This book explains exactly what a product manager is responsible for, how they should engage other departments and sets you up for a more “by the book”...
Discovery Step 1: Struggling to find customer problems? Never stop being curious

Discovery Step 1: Struggling to find customer problems? Never stop being curious

by kesler | Jan 10, 2022 | Discovery, New Product Manager, Product Management Process, Uncategorized

How do you find new product ideas? I love this question. I’ve been asked it many times and every time I still love it, because much like Jobs-To-Be-Done, my answer to the question improves over time, but the job itself stays the same. The more product work I do and...
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Recent Posts

  • Validation 1: Impact & feasibility and the true meaning of MVP (minimum valuable product)
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea
  • Discovery 7: Assumption Mapping at the Gates of Hell
  • Discovery 6: Jobs to be done along the customer journey map
  • 4 Tips to hit the ground running in your new product management job

Recent Comments

  • Validation 1: Impact & feasibility and the true meaning of MVP (minimum valuable product) | Kesler.io on Discovery 8: How Might We Solve a Problem With the Worst Possible Idea
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea | Kesler.io on The main excuse I hear for why companies don’t do customer discovery & research
  • Discovery 8: How Might We Solve a Problem With the Worst Possible Idea | Kesler.io on Discovery 7: Assumption Mapping at the Gates of Hell
  • Discovery 7: Assumption Mapping at the Gates of Hell | Kesler.io on Discovery 2: The Product Trio. Unleash the strengths of product management, engineering and design
  • 4 Tips to hit the ground running in your new product management job | Kesler.io on Discovery Step 1: Struggling to find customer problems? Never stop being curious

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