by Aaron Kesler | Jan 31, 2022 | Discovery, Product Management Process
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
by Aaron Kesler | Jan 24, 2022 | Discovery, Product Management Process
When is the right time to form a hypothesis? At this point we’ve discovered some problems and broken into our product trios. The next step is for us to form a hypothesis about what we want to further discover. Now, a lot of people would call this a vision. I don’t...
by Aaron Kesler | Jan 17, 2022 | Discovery, New Product Manager, Product Management Process
When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. I’ve seen many companies with a variation of either the product manager and product designer, the product manager and engineer, or in very few cases (luckily) the...
by Aaron Kesler | Jan 16, 2022 | Book Recommendations, Mentorship, New Product Manager
If you’re trying to break into Product Management start here: Inspired by Marty Cagan Why: This book explains exactly what a product manager is responsible for, how they should engage other departments and sets you up for a more “by the book”...
by Aaron Kesler | Jan 10, 2022 | Discovery, New Product Manager, Product Management Process, Uncategorized
How do you find new product ideas? I love this question. I’ve been asked it many times and every time I still love it, because much like Jobs-To-Be-Done, my answer to the question improves over time, but the job itself stays the same. The more product work I do and...
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