Before I dive into the crux of this article, I want to be clear about this new phase in the product management process: we’re going to be jumping around more than usual here. Validation could also be called rapid experimentation. The goal of Validation is to...
So to me, Assumption Mapping and How Might We are somewhat adjacent steps. I’ll be the first to admit the image I have above that looks like each of these is a step in a trip is perhaps not the best way to represent the process of product management visually. As...
At this point, we’ve interviewed some customers, created some personas, and turned jobs to be done into customer journey maps. At this point, we probably have made quite a few assumptions about either what the customer will find to be valuable, what the customer will...
At this point in our product management discovery process, we’ve done some customer interviews, collected pain points, and crafted some rudimentary personas. We’re making a lot of progress! We should now have an idea of what problems customers are having and...
Seeing as we just reached our first milestone in the discovery series, I thought I’d take a second and say congratulations! Congratulations on both the new gig and congratulations on reaching your first milestone in discovery, if you’ve been following...
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