Hi! I'm Aaron

I’ve been a product manager for about 10 years. I have a true passion for solving problems. I absolutely love helping others break into this field. In my blog I share tips on breaking into product management, creating lasting connections and discovering customer problems. Check out my blog or sign up for my newsletter for even deeper dives into the topics.

What's Your Problem

An Unconventional Method to Becoming a Product Manager by Understanding Your Customer Better Than Anyone Else

Pre-Order the E-Book Now & Get a Signed Paperback + Plus a Swag Kit On Release!

What MY Skillset IS

Currently I help businesses lift their legacy products and system into 21st Century by employing product frameworks like design thinking, jobs to be done, and user journey mapping and pairing those with development best practices.

If you’re a product manager looking to learn my best practices for breaking into the field and helping businesses do this I can coach you in

  • Customer interviewing
  • Becoming a product manager without holding the title.
  • Design thinking
  • Jobs to be done
  • User Journey Mapping
  • Value Stream Mapping
  • Cross functional team leadership
  • Stakeholder management
  • Finding mentorship at your company and beyond
  • Continuous product discovery

About me

Aaron Kesler

Aaron is an entrepreneur, certified product manager, and overall product enthusiast. Currently a Senior Product Manager at Blue Cross NC, he is working on new product development and developing product best practices across the Data and Analytics division of Blue Cross.

Aaron started his first company, STAK, in college which focused on development for small businesses. One of his clients was also a quickly growing startup called Carvertise. After working with Aaron on a few projects, Carvertise acquired STAK, making Aaron and his business partner the third and fourth members of the Carvertise team. While at Carvertise, Aaron wore many hats from Product Management to Lead Developer to Sales. Under Aaron’s technical leadership, Carvertise won Tech Startup of the Year 2015 for the state of Delaware.

After three years, Aaron moved down to Raleigh, NC on a whim. Working at Starbucks for a year, he met some absolutely amazing folks before he joined a slightly larger startup. He became the 30th member of TopQuadrant before going to Blue Cross NC in 2019. In his free time, Aaron is working on a book to help new product managers break into the field. For fun he enjoys playing golf with his dad every Friday, traveling to foreign countries, and practicing ukulele.

Aaron Kesler

What do I do?

For the future product manager

I know how to get you into the world of product management. I know the problems you’re facing because I experienced them first hand. I can help you:


  • Start getting responses from job applications
  • Have a resume and LinkedIn profile that stands out and attracts recruiters and gets you noticed
  • Start doing product management right now, no matter what job title you currently have.

What CAN I HELP with?

Find the right mentorship

Break into product management

Learning the best practices before getting bogged down with tools

For More product musings.

Email Me or Sign up for my mailing list