Writer’s Blog
Here you will find product musings, news, recent happenings, tools, resources, product development , designing, marketing etc. Subscribe to my email newsletter to remain abreast.
Product Management Process
Recommended Books
Mentorship
Discovery
Validation
Vision, Strategy, & Roadmapping
Execution
Discovery 5: Capture these 5 traits to create the most useful and simplest user persona
Many folks believe that a user persona has to be well designed with pretty graphics, a picture of that user, sliding scales for their traits and skills. I say rubbish. We can refine and make it pretty later, but for now, we need something we can use to provide value to these users and know which groups of users we want to target with our product/solution.
Discovery 4: Utilize a hypothesis to effectively interview your customer
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company you’re at doesn’t interview their customers as part of their discovery process, I know it seems like it can be daunting. My goal with this article is to prepare you for each potential “what if” scenario and help you guide the conversation. Customer interviews for me are perhaps the most fun thing I do at work, and I want you to feel that same way. With that, let’s dive in!
Discovery 3: Why product managers need a hypothesis before exploring customer problems
At this point we’ve discovered some problems and broken into our product trios. The next step is for us to form a hypothesis about what we want to further discover.
Discovery 2: The Product Trio. Unleash the strengths of product management, engineering and design
When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. In this article I’ll share what a product trio is, why we need them and how we can start using them.
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