So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company you’re at doesn’t interview their customers as part of their discovery process, I know it seems like it can be daunting. My goal with this article is to prepare you for each potential “what if” scenario and help you guide the conversation. Customer interviews for me are perhaps the most fun thing I do at work, and I want you to feel that same way. With that, let’s dive in!