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Product Management Process
Vision, Strategy, & Roadmapping
Seeing as we just reached our first milestone in the discovery series, I thought I'd take a second...
Many folks believe that a user persona has to be well designed with pretty graphics, a picture of that user, sliding scales for their traits and skills. I say rubbish. We can refine and make it pretty later, but for now, we need something we can use to provide value to these users and know which groups of users we want to target with our product/solution.
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company you’re at doesn’t interview their customers as part of their discovery process, I know it seems like it can be daunting. My goal with this article is to prepare you for each potential “what if” scenario and help you guide the conversation. Customer interviews for me are perhaps the most fun thing I do at work, and I want you to feel that same way. With that, let’s dive in!
At this point we’ve discovered some problems and broken into our product trios. The next step is for us to form a hypothesis about what we want to further discover.
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