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The main excuse I hear for why companies don’t do customer discovery & research

The main excuse I hear for why companies don’t do customer discovery & research

by Aaron Kesler | Jan 3, 2022 | Discovery, Execution, New Product Manager, Product Management Process, Validation, Vision/Strategy

How should we engage our customers? What’s your process for building new products? How should we discover problems with our product? These are all questions I’ve been asked recently by separate companies. My answer to all these questions is actually a question itself....

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