by Aaron Kesler | Feb 7, 2022 | Discovery, Product Management Process
At this point, we’ve discovered a few problems, formed our trios, come up with our hypotheses, and recently interviewed a bunch of customers (or potential customers). Now we understand some of these customers, what their pain points are, and have possibly started to...
by Aaron Kesler | Jan 31, 2022 | Discovery, Product Management Process
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
by Aaron Kesler | Jan 17, 2022 | Discovery, New Product Manager, Product Management Process
When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. I’ve seen many companies with a variation of either the product manager and product designer, the product manager and engineer, or in very few cases (luckily) the...
by Aaron Kesler | Jan 3, 2022 | Discovery, Execution, New Product Manager, Product Management Process, Validation, Vision/Strategy
How should we engage our customers? What’s your process for building new products? How should we discover problems with our product? These are all questions I’ve been asked recently by separate companies. My answer to all these questions is actually a question itself....
by Aaron Kesler | Aug 29, 2021 | Mentorship, New Product Manager
I Don’t Know What I Don’t Know And It’s Stressing Me Out Perhaps you’re learning a new skill, diving deeper into an area of product, or trying to understand more about a specific domain. The most common question I find myself asking when I’m digging deeper into...
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