by Aaron Kesler | Apr 23, 2023 | New Product Manager, Product Management Process, Validation
As a product manager, running experiments is essential to understanding and improving your product. Experimentation allows you to test hypotheses and make data-driven decisions that can improve your product’s success. In this article, we’ll explore 8 steps...
by Aaron Kesler | Apr 8, 2023 | Product Management Process, Validation
Customer validation interviews are an essential step in the product development process. They help you gather feedback from potential customers to ensure that your proposed solution will solve their problems and meet their needs before you even touch a line of code....
by Aaron Kesler | Apr 2, 2023 | New Product Manager, Product Management Process, Validation
In the second step of Validation, let’s discuss prototyping, wireframing, and mockups. Now, these don’t come all simultaneously, but it’s good to group them together to help us define and differentiate them since these terms are often used...
by Aaron Kesler | Mar 21, 2022 | Product Management Process, Validation
Before I dive into the crux of this article, I want to be clear about this new phase in the product management process: we’re going to be jumping around more than usual here. Validation could also be called rapid experimentation. The goal of Validation is to...
by Aaron Kesler | Feb 14, 2022 | New Product Manager
Seeing as we just reached our first milestone in the discovery series, I thought I’d take a second and say congratulations! Congratulations on both the new gig and congratulations on reaching your first milestone in discovery, if you’ve been following...
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