Before I dive into the crux of this article, I want to be clear about this new phase in the product management process: we’re going to be jumping around more than usual here. Validation could also be called rapid experimentation. The goal of Validation is to...
At this point, we’ve discovered a few problems, formed our trios, come up with our hypotheses, and recently interviewed a bunch of customers (or potential customers). Now we understand some of these customers, what their pain points are, and have possibly started to...
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. I’ve seen many companies with a variation of either the product manager and product designer, the product manager and engineer, or in very few cases (luckily) the...
How do you find new product ideas? I love this question. I’ve been asked it many times and every time I still love it, because much like Jobs-To-Be-Done, my answer to the question improves over time, but the job itself stays the same. The more product work I do and...
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