by Aaron Kesler | Apr 2, 2023 | New Product Manager, Product Management Process, Validation
In the second step of Validation, let’s discuss prototyping, wireframing, and mockups. Now, these don’t come all simultaneously, but it’s good to group them together to help us define and differentiate them since these terms are often used...
by Aaron Kesler | Mar 21, 2022 | Product Management Process, Validation
Before I dive into the crux of this article, I want to be clear about this new phase in the product management process: we’re going to be jumping around more than usual here. Validation could also be called rapid experimentation. The goal of Validation is to...
by Aaron Kesler | Feb 7, 2022 | Discovery, Product Management Process
At this point, we’ve discovered a few problems, formed our trios, come up with our hypotheses, and recently interviewed a bunch of customers (or potential customers). Now we understand some of these customers, what their pain points are, and have possibly started to...
by Aaron Kesler | Jan 31, 2022 | Discovery, Product Management Process
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
by Aaron Kesler | Jan 17, 2022 | Discovery, New Product Manager, Product Management Process
When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. I’ve seen many companies with a variation of either the product manager and product designer, the product manager and engineer, or in very few cases (luckily) the...
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