As a product manager, running experiments is essential to understanding and improving your product. Experimentation allows you to test hypotheses and make data-driven decisions that can improve your product’s success. In this article, we’ll explore 8 steps...
Customer validation interviews are an essential step in the product development process. They help you gather feedback from potential customers to ensure that your proposed solution will solve their problems and meet their needs before you even touch a line of code....
In the second step of Validation, let’s discuss prototyping, wireframing, and mockups. Now, these don’t come all simultaneously, but it’s good to group them together to help us define and differentiate them since these terms are often used...
Before I dive into the crux of this article, I want to be clear about this new phase in the product management process: we’re going to be jumping around more than usual here. Validation could also be called rapid experimentation. The goal of Validation is to...
How should we engage our customers? What’s your process for building new products? How should we discover problems with our product? These are all questions I’ve been asked recently by separate companies. My answer to all these questions is actually a question itself....
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