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Experimentation in Product Management: A Step-by-Step Guide to Improve Your Product’s Success

Experimentation in Product Management: A Step-by-Step Guide to Improve Your Product’s Success

by Aaron Kesler | Apr 23, 2023 | New Product Manager, Product Management Process, Validation

As a product manager, running experiments is essential to understanding and improving your product. Experimentation allows you to test hypotheses and make data-driven decisions that can improve your product’s success. In this article, we’ll explore 8 steps...
How to Conduct Customer Validation Interviews for continuous product improvement

How to Conduct Customer Validation Interviews for continuous product improvement

by Aaron Kesler | Apr 8, 2023 | Product Management Process, Validation

Customer validation interviews are an essential step in the product development process. They help you gather feedback from potential customers to ensure that your proposed solution will solve their problems and meet their needs before you even touch a line of code....

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