by Aaron Kesler | Jan 7, 2025 | ChatGPT
One of the most frequent challenges we hear from our field team and customers is this: “How do we identify the right use cases for agents?” It’s a fair question, and it’s one that has taken center stage as businesses seek to harness the potential of AI. To me and my...
by Aaron Kesler | Apr 30, 2023 | Product Management Process, Vision/Strategy
The RICE scoring method is a prioritization framework designed to help product managers decide which features or projects to work on. RICE stands for Reach, Impact, Confidence, and Effort. By evaluating each feature or project based on these four criteria, product...
by Aaron Kesler | Feb 7, 2022 | Discovery, Product Management Process
At this point, we’ve discovered a few problems, formed our trios, come up with our hypotheses, and recently interviewed a bunch of customers (or potential customers). Now we understand some of these customers, what their pain points are, and have possibly started to...
by Aaron Kesler | Jan 31, 2022 | Discovery, Product Management Process
So now that we have our product trios and our hypotheses we can interview some current customers or potential customers. In this article, I’ll give you all of the tactics I use in a customer interview. If you’ve never interviewed a customer before or if the company...
by Aaron Kesler | Jan 17, 2022 | Discovery, New Product Manager, Product Management Process
When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. I’ve seen many companies with a variation of either the product manager and product designer, the product manager and engineer, or in very few cases (luckily) the...
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