by Aaron Kesler | Jan 17, 2022 | Discovery, New Product Manager, Product Management Process
When we talk about the “Product Trio” what we’re really talking about is risk, de-risking that is. I’ve seen many companies with a variation of either the product manager and product designer, the product manager and engineer, or in very few cases (luckily) the...
by Aaron Kesler | Jan 10, 2022 | Discovery, New Product Manager, Product Management Process, Uncategorized
How do you find new product ideas? I love this question. I’ve been asked it many times and every time I still love it, because much like Jobs-To-Be-Done, my answer to the question improves over time, but the job itself stays the same. The more product work I do and...
by Aaron Kesler | Jan 3, 2022 | Discovery, Execution, New Product Manager, Product Management Process, Validation, Vision/Strategy
How should we engage our customers? What’s your process for building new products? How should we discover problems with our product? These are all questions I’ve been asked recently by separate companies. My answer to all these questions is actually a question itself....
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